Website copy for Philandlaser.com
Philandlaser is an online store for rare, exotic plants. I wrote copy for the website based on a brief from the owner, Frankie.
Step 1: Value statement for the homepage
Here, the goal was to communicate exactly what Philandlaser is all about. It was important to convey credibility and expertise, while addressing some concerns the user might have.
Step 2: Copy for the “About us” page
Here, the goal was to share the story of how Philandlaser came to be. I tried to make the copy personal, relatable, and a little bit playful.
Step 3: Write shipping FAQs
Here, Frankie provided me with the content and I polished it up for the website. The goal here was to be as clear, concise, and informative as possible.
