About me & my work

The professional me

I drive organic growth through great content.

Before going freelance in January 2022, I was the Managing Editor & Editorial Team Lead at CareerFoundry, an edtech company in Berlin.

In my 4 years at CareerFoundry, I helped grow the blog from 60k monthly organic visits to over 400k—and helped to increase the number of keywords we were ranking for organically from 20,000 to over 200,000.

I also single-handedly launched and scaled a brand new content category, working with freelancers to publish 50 articles in 3 months, growing organic traffic from zero to over 1500 visits per day.

I’d love to help you do something similar! 🚀

The personal me

I can’t stop reading psychological thrillers.

I’m originally from London and have lived in Berlin, Germany, for the past 8+ years.

Before I got into content marketing, I studied French & German at university. In 2019, I returned to London to get a master’s degree in psychology—a topic I’m really interested in and would love to pursue further someday.

I love writing, trying to learn new languages, reading psychological thrillers, stand-up comedy (watching, not doing!) and travelling to new places (although I’ve not quite mastered the digital nomad lifestyle yet).

See you around! 🌍